A daily lifestyle app for food

Decide what to eat

One clear recommendation for the person who has to feed the household, every day.

Watch the story — 90 sec Read the briefing — 12 sections

02 · The household problem

One person combines everything

Before anyone eats, one person in the house holds all of this at once.

What is already at homeWho is eating tonightDietary needs and allergiesTime availableBudget and pricesRecipes that actually fitDelivery and restaurantsPrevious household choices

No single app does this. The person does it, every day, before dinner.

03 · The fragmented food system

Five systems, five fragments

SupermarketsKnow products and prices.

Not your fridge, your evening, or who is eating.

Recipe appsKnow meals.

Not your pantry, your budget, or your allergens.

Delivery appsKnow orders.

Paid only when you order, never to say cook instead.

Notes and chatKnow what was agreed.

Where the household coordinates, connected to nothing.

Nutrition appsKnow logs.

Records the decision after it is already made.

The information exists. The household still has to decide what to actually do.

04 · Where fuda sits

fuda sits before execution

Household situationPantry, who is eating, allergens, time, budget, location, and every earlier accept and reject.Held by fuda. Corrected by the household.

fuda decisionUnsafe options are dropped, what is left is scored, and one action comes back with the reason attached.Rules and scoring. Not a chatbot. Not a feed.

Chosen action

Cook

Order in

Eat out

Drink

Snack

Buy only what is missing

Retailers and restaurants keep the fulfilment. fuda keeps the household context, the decision history and the impact record.

05 · How we got here

Three builds, one direction

2021

BargainBBuilt the grocery, price and retailer foundation.More price information decided nothing.

2023

Agent BeebTested personalisation on top of that data.Personalised options still left a choice to make.

2025

fudaClosed the decision itself. One action, five categories.The product was right, the name was too small for it.

Today

fuda+Impact across every execution, so the household sees what the decisions did.Live in Dutch and English.

The data foundation was built across two earlier products, which is why fuda starts on a working Dutch product graph rather than an empty interface.

06 · What fuda is

Five actions, plus the grocery loop

Every card carries calories and macros, an allergen check or an estimate flag, and the reason it was chosen. When something is missing, the grocery loop closes it.

Cook91% match

Chickpea spinach curry

Uses the spinach before it turns

Checked for dairy and gluten

28 min·4 servings·One item short

520 kcal · 32 g protein · 45 g carbs · 18 g fat

Fits your goal

More nutrition▼

Order in88% match

Sushi Ren

Open now, 20 min away, rated 5 last month

€€·20 min·Japans

~680 kcal · ~29 g protein

More nutrition▼

Allergen & diet info for restaurant/delivery meals is estimated. Confirm with the restaurant.

Eat out84% match

Bar Bouche

Menu verified

Eight minutes away, kitchen open until 22:00

€€·8 min walk

~740 kcal · ~34 g protein · ~62 g carbs

More nutrition▼

Allergen & diet info for restaurant/delivery meals is estimated. Confirm with the restaurant.

Drink76% match

Vitaminwater mango

Lower sugar than the cola you rejected on Monday

In your fridge·500 ml

88 kcal · 0 g protein · 21 g carbs · 0 g fat

More nutrition▼

Snack81% match

Greek yoghurt and walnuts

Protein gap after a light lunch

Checked for tree nuts and dairy

2 min·High protein

210 kcal · 14 g protein · 9 g carbs · 12 g fat

Fits your goal

More nutrition▼

Grocery loopScaled to 2

3 to buy

Everything else for this meal is already in your pantry.

Leek2 stalks€1.79
Crème fraîche125 ml€1.29
Chicken thigh fillet300 g€4.77

Cheapest at Albert Heijn€7.85

Cook, drink and snack carry measured macros and an allergen check. Restaurant and delivery meals show the same macros prefixed ~ and flagged estimated, because venue data cannot be verified. fuda never publishes a number it cannot source.

07 · One decision moment

17:47 on a Tuesday

In the fridgeChicken, leek, crème fraîche

EatingTwo adults

Time25 minutes

BudgetNothing extra tonight

Household ruleNo shellfish, hard filter

Last three daysPasta twice, deprioritised

Accept and the pantry deducts, the ledger records, tomorrow’s card changes. Reject and the reason is recorded too.

DinnerNearby19°C, overcast

Dinner · Cook94% match

Chicken and leek skillet

Uses the chicken before it turns, and you have every ingredient

Checked for dairy and gluten

22 min·2 servings·All in your pantry

520 kcal · 32 g protein · 45 g carbs · 18 g fat

Fits your goal

More nutrition▼

Why this, for you

Uses the leek before it turns
Fits the 25 minutes you have
Nothing extra to buy tonight

08 · The product loop

Setup to impact, already shipped

01SetupHousehold size, diet, allergens, location and starting pantry.Writes household profile

02DecideOne card across the five actions, with the reason shown.Writes decision ledger

03ActAccept, reject or save. Handoff opens the partner app.Writes accept and reject

04PantryStock deducts and missing items scale to household size.Writes pantry stock

05NutritionCalories and protein from supported flows. Saved choices kept.Writes nutrition history

06ImpactMeals decided, spending routed, savings and waste avoided.Reads everything above

Each stage writes back into household state, so the next card is more specific than the last.

09 · Impact

What the decisions add up to

One dinner is a convenience. Ninety of them, recorded, is a relationship.

What impact reports

Illustrative. No households are in the product yet, so these are worked examples of the live surface, not results.

meals decidedCounted from the decision ledger

€1,240

spending routed through fudaSummed from accepted handoffs

€186

saved against the baselineCounterfactual vs a stated baseline

7.4 kg

food waste avoidedCounterfactual from pantry deductions

Nutrition

Calories and protein from the decisions you already made.

1840kcal

Today's calories

1840 / 2200

96g

Today's protein

96 / 120

This week

Edit goals

Pantry

What the household has, kept current by every accepted decision.

All (14)Have (9)Out (3)

In your kitchen (14)

Chicken thigh· 300 gLeek· 2Crème fraîcheRice· 1 kgOlive oilGarlicButterEggs

Nutrition and pantry are two separate screens in the app. Both accumulate from decisions the household already made, and every figure traces back to a recorded decision.

10 · How the decision is made

Eleven inputs, one action

What it combines

Household statePantryAllergensDietPriceTimeServingsNutritionPreferencePrevious choicesAction type

The recommendation is governed by rules, scoring and safety checks, which makes it auditable and impossible to talk into an unsafe answer.

How it runs, in order

1 · FilterAnything unsafe across the 14 regulated EU allergens is removed. Unknown safety fails closed, so the option is dropped rather than shown with a warning.

2 · ScoreSurvivors are scored on pantry coverage, price, time, servings, nutrition and preference history.

3 · Return oneThe top candidate becomes the card, with the deciding factor written as the reason line.

4 · RecordAccept, reject and correction write to the ledger and change the next deck.

11 · The data underneath

Dutch foundation, already built

110,259catalogue products

123,223live retailer offers

1.72Mprice observations

3,270ingredients

One recipe, followed all the way to a price

Recipe→Ingredient→Product→Offer→Price→Allergens→Nutrition

Anyone can hold a list of products. The value is that each link is connected, so a card can say “22 minutes, nothing extra to buy” instead of just showing a meal.

12 Dutch retail chains·33 cities covered·14 EU allergens modelled·5 categories live·3 years of price history

12 · Trust

Payment cannot buy ranking

Why thisEvery card shows the deciding factor, expandable to the full reason.

Reject and correctRejection is a first-class answer and feeds the next deck.

Guest stays localGuest data stays on-device. Accounts sync supported state.

Allergens fail closedUnknown safety means dropped, never surfaced with a caveat.

No paid placementThe engine has no paid-boost path. Household data is not sold.

Spending nothing winsfuda can say “use what you have” when that is the right answer.

A delivery platform cannot recommend cooking; a supermarket cannot recommend eating out.

Dinner · Eat out79% match

Trattoria Sale

Menu not verified, check with the restaurant

Twelve minutes away, and the kitchen is open late

€€·12 min walk

~810 kcal · ~27 g protein

More nutrition▼

Why this, for you

Eight minutes from where you are now
Allergen info is estimated, confirm with the venue

Allergen & diet info for restaurant/delivery meals is estimated. Confirm with the restaurant.

Want to talk?

If any part of this is worth a conversation, we are glad to walk through the product, the data or the safety model in as much detail as you want.

hello@fuda.app

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