Food, done right.
A small company built for households where someone can't eat certain foods. Fuda exists because the checking never ends, and every tool so far handed it back. We build the thing that does the checking, and says so honestly when it can't.
Six rules. Each one costs us something.
These are not slogans. Each one is testable in the product.
Candour
We say what was checked, what was not, and when. When coverage is thin you see the number, not a rounder one.
Restraint
One answer, not a list. No dashboards, streaks, scores or nudges.
Dignity
You are competent. We say “restriction”, we say “you”, and we never say “patients”.
Neutrality
Nobody pays to be in your answers. Any future fee is flat, published, after you have decided, the same for everyone.
Stewardship
What is already in your house comes before anything we recommend buying.
Reliability
The plan holds. When your week changes it recomputes and tells you what moved.
Where Fuda comes from.
The fifth build of a company that started in 2023. What survived every rebuild is the data.
2023
A price-comparison app across the Dutch supermarkets. It proved the data could be built and kept fresh. It left all the work with you.
2024
A grocery agent in a chat. It proved personalisation works. It still asked a tired person to drive.
2026
Re-founded on one thesis: nobody owns the moment when a household decides what to eat. One visibly wrong answer costs more than several right ones. That is where “unable to verify” comes from.
Now
Fuda. The catalogue and price history from the first build, the checking from the lesson of the second, the week for everyone at the table.
Who builds it.
A small team, kept deliberately small so the rules above stay rules. Nobody is named here on purpose. Everyone who works on the product is accountable for every answer it gives: write to hello@fuda.app and a person who works on it replies.
Fuda is not a medical device and does not make medical decisions. Which foods are right for a condition is between you and your practitioner.
For practitioners: it exists. It says when it could not check. If a household shares its week with you, you can read it.